Case Study · PLAN IT

Full-Funnel
Design,
Real Growth.

Transforming complex packaging automation into a unified, high-converting brand ecosystem across web, technical collateral, and immersive live events.

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PLAN IT Packaging weighing and bagging system in a bright warehouse

PLAN IT Packaging
System Inc.

(industry)

Packaging Automation,
Manufacturing, B2B

(location)

Mississauga, ON &
Tampa, FL


The Results

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3x+

Reach & Engagement

Substantial growth across website organic traffic and product video viewership.

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Direct ROI

Show-Floor Revenue

Integrated booth graphics and on-site kits directly converted major exhibition leads.

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100%

Sales Kit Alignment

Equipped regional sales reps with unified, modular collateral, cutting preparation friction.

(the approach)

Three Pillars Of Execution

PLAN IT website page layouts laid out in the design file

Digital UX & CMS

  • Re-architected product discovery on Webflow & WordPress to make line customization effortless.
  • Optimized core pages for technical search intent, capturing packaging procurement managers.
  • Implemented scalable CMS models for rapid technical spec sheet updates.
PLAN IT brand board with logo, colours, web banners and catalogue covers

Visual & Media Storytelling

  • Transformed raw factory footage into crisp, informative video explainers (Adobe CC & CapCut).
  • Designed unified print and digital catalog suites reflecting machine precision.
  • Crafted consistent multi-channel campaigns and targeted email sequences.
Collage of PLAN IT booth renders, event photos, tote bags and printed collateral

Experiential & Sales Enablement

  • Developed immersive, large-format booth environments that dominated exhibition floors.
  • Supplied regional reps with branded, objection-handling collateral and market trend reports.
  • Kept brand messaging consistent from screen to physical handshake.
What I enjoyed most about working with Gabby was the sense of teamwork and trust we built along the way. She listened, understood the objective, and brought her own creativity and perspective to make the final result even better.
Jesus Daniel AcostaLogistics and Inventory Manager, PLAN IT Packaging Systems Inc.