Case Study · Trade Shows

Big Ideas,
Real Impact.

Immersive trade show experiences that bring brands to life, from booth design and collateral to pre-show advertising that attracts, connects with, and converts audiences.

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PLAN IT Packaging trade show booth with large-format graphics

PLAN IT Packaging
System Inc.

(industry)

Packaging Automation,
Manufacturing, B2B

(event)

PACK EXPO International,
Chicago 2024


The Results

results.folder

result_01.txt

Six Figures

In Equipment Sold

Closed by the sales team on the show floor, one of the company’s most successful shows.

result_02.txt

800+

Attendee Scans

Qualified visitors captured at the booth for post-show follow-up.

result_03.txt

99%

Pre-Show Ranking

Exhibitor pre-show ranking, driven by 50+ videos, statics, eblasts and ads.

(the approach)

Every Touchpoint, One Plan

PLAN IT booth at PACK EXPO with tall branded pillars

Booth Design

  • Spatial storytelling and UX: layout planning that guides visitors through the brand.
  • Clear visual hierarchy so key messages read from the aisle.
  • Large-format graphics, pillars and on-site signage built as one system.
Pre-show social graphic inviting visitors to booth LU-8535

Promotional Materials

  • Pre-show video, social graphics, digital ads and email campaigns.
  • Consistent messaging before, during and after the event.
  • 50+ pre-show assets that built buzz before doors opened.
3D booth layout plan with visitor flow phases

Planning & Organization

  • Every touchpoint mapped from pre-show promo to post-show follow-up.
  • All collateral designed in-house to keep the brand consistent.
  • A cohesive, multi-channel experience that reinforced brand recognition.
Gabby made a significant impact on our marketing, strengthening our brand presence, growing our social following, and increasing brand awareness to support our sales and business growth.
Sal C.Sales Director, PLAN IT Packaging Systems Inc.