Case Study · Casa Di Luce

The ‘Get
Inspired’
Campaign.

A content-led campaign that turned 80 luxury brands and 10,000+ products into curated, shoppable inspiration across email, web and social.

Book a Consultation
Laptop showing the Casa Di Luce website booking page

Casa Di Luce

(industry)

Luxury Home Retail,
E-commerce

(channels)

Email, Website,
Instagram


The Results

results.folder

result_01.txt

50+

Eblasts In 4 Months

A steady rhythm of curated sends that kept the brand top of mind.

result_02.txt

20+

Curated Webpages

Themed landing pages that turned each send into a shoppable story.

result_03.txt

10K+

Products Showcased

Across 80 luxury brands, organized so shoppers could find what inspires them.

(the approach)

One Campaign, Every Channel

Three Casa Di Luce email designs for seasonal lighting sales

Email Marketing

  • Weekly ‘Get Inspired’ eblasts built around curated product stories.
  • Reusable email templates that made each send quick to produce.
  • 50+ sends in just four months.
Hand holding a phone showing a Casa Di Luce curated collection page

Web Design

  • 20+ curated landing pages built around themes and collections.
  • Easy-to-update web templates for the internal team.
  • Homepage banners that tied back to each campaign.
Casa Di Luce Best of 2022 social graphic

Social Media

  • Instagram stories that carried each theme onto social.
  • Consistent visuals from inbox to feed.
  • Followers guided back to the curated pages.